Welcome to my B2B content portfolio. In the last decade I’ve worked for two technology companies—a startup and a mid-sized manufacturer. Both gave me great latitude to develop content that is both functional and creative.

I developed omnichannel campaigns and used language and imagery to attract, educate, dazzle and entice, engaging diverse audiences through a variety of content forms on multiple distribution platforms.

This small sampling of my work illustrates my capabilities.

Curious
Creative
Collaborative

Recommendations

  • “I’ve had the privilege of managing Helen for over 6 years, working with her on marketing content. Helen is an exceptional storyteller. Her creative contributions have had a measurable impact on our marketing efforts. Her work increased click-through rates by 40%, doubled our social media engagement, and significantly enhanced our website’s visibility. As the voice of In-Situ on our podcast and the facilitator of our webinars, she connects with her audience and creates excitement around the topics she addresses."

    –Anne S.

  • “Before I worked with Helen, I really didn't understand how great content could affect product. Helen's attention to detail and unrelenting drive for excellence have completely reset that understanding."

    — Matt T.

  • “Helen is a highly talented individual. The unique combination of superior writing skills from her years of newspaper reporting, strong traditional marketing skills from the creation of crisp, elegant physical collateral, and vast knowledge of the various social media platforms makes Helen a valuable asset to any team."

    — Trevor C.

  • “Creative, professional, diligent, thorough...and a delight to work with, Helen is a first class communicator. As an engineer, it's always been challenging for me to find someone who can distill technical concepts into common language without making a mess. Helen "gets it" quickly, and bridges the gap with accuracy and fluidity. It was an honor and a privilege to work alongside her.”

    — Darrell S.

  • “Helen is someone you want on your team, in business and in life. She asks the right questions and listens fully and presently for the answers. And she notices the nuances. This is a skill that is rare and beautiful. More a talent."

    — Kristina C.

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