How long is the average visit to a B2B product page? A couple of minutes? Here are a few examples of webpages I’ve written for product applications, aiming for clarity and concision.

“The Aqua TROLL 600 is a fully customizable five-port multiparameter sonde with capacity for four interchangeable sensors and an antifouling wiper.”

“Impacts to surface water hydrology caused by weather changes and storm events can lead to severe consequences for ecosystems, agriculture and communities.”

“Every wastewater plant, regardless of size or capacity, is challenged to meet regulatory requirements while minimizing energy and chemical use.”

“Farmed fish and shellfish production has become an essential component of modern food production worldwide.”